Handled App Store compliance for Azar, a video chat app.
Kept it compliant with Apple's privacy and security policies, protecting a core revenue stream in APAC.
Improved an ERP that tackles inefficiencies in food supply and distribution.
Got deep into how B2B SaaS products get built.
The concept: track ingredient costs by snapping a photo.
Used OCR and Claude to automate invoice paperwork that stores were doing by hand.
Permissions, sales dashboards, tax invoices, business closure checks, and more.
Built and maintained enterprise features, driven by customer requests and interviews.
Built a Figma plugin for the design chapter that fills components with mock data.
Wrote a post on the company blog about designing my first B2B SaaS product and what I took away from it.
Built messaging and sales tools for e-commerce sellers in North America.
Co-founder issues cut it short, but I learned tax, legal, and Zero to One firsthand.
A local services marketplace. I was on the squad focused on usability and revenue for Pros (service providers).
Worked in a data-driven culture and helped the company break even and turn profitable.
Built a new home screen for 1M Pros.
Built a feature that lets customers send requests straight to multiple Pros.
Rolled it back when it missed guardrail metrics. The lesson: better usability can still hurt revenue.
Spent 8 months improving one area of the product.
Better search, new filters and flow changes added up to a 10% lift in cumulative conversion.
Wrote on the company blog about how we set up version control for the design team's main Figma file.
Featured in an internal interview series about growing the design chapter.
Joined a cold-chain e-commerce startup as an early member and helped build its commerce platform.
Got the full early-stage startup experience, from Seed to Series A.
Led the build of a new subscription service.
Owned it end to end, from validating the business to product planning and design.
From sign-up to partial refunds, I worked on every part of commerce.
Helped build the pitch decks and strategy for our Seed and Series A rounds.
Kept big-picture business strategy and product development in sync.
Mentored six people on their careers over two months.
Covered product design, career moves, soft skills, and business.
Built an app blocker with Cursor to fight Reels doomscrolling.
Took it through planning, building, QA, and release, and got hands-on building with AI agents.
From hand-coding to AI agents, I kept my site going with a new tool every year.
A designer's record of trying to understand the tech, not just the visuals.
Shot city life for two years and published it as a photobook.
Moments that won't come back, seen through an 18-year-old's eyes.
